From Fresh to Fresher

I had some of my best times working on the brand that implores you to #EatFreshFeelGood. Some notable works include but are not limited to:

- April Fools’ pranks that got people talking and actually requesting for durian subs.

- A fusion food that actually made perfect culinary sense in our Subway Lo Hei.

- A celebration of Singapore’s and Subway’s 60th birthday with a cross-cultural activation - ice-cream cookie sandwiches (in collaboration with the iconic SG ice-cream uncle)

- Writing in both English AND Mandarin for the Taiwan/HK market.