BUY ME SHIT

Mother’s Day is the season for sappy brand-generated content.

Not if we had a say.

What went from a brief for generic Mother’s Day banners on Lazada’s webpage became a full-blown rap music video featuring a Mum who nags lyrical and a cameo from yours truly.

My first and proudest work to date, just the Facebook video alone generated views in excess of 350,000 views, 1,400 comments (100% of which were positive if I may add) and a whopping 10,000% increase in social engagement.