MARTELL NCF Curious Sessions
In line with Martell’s “Be Curious” tagline, the Curious Sessions series was created to shine a spotlight on lesser known subcultures hidden in plain sight.
Playing on then-current issues and talking points, we also got hosts who were as far removed from the subcultures as possible to front the episodes.
Their own curiosities coupled with the public’s created work that caused quite the stir on
social media.
Curious Sessions EP01: Stag to Drag
To many Singaporeans, drag queens are just men in skirts. Yet having always known that the truth is way more inspiring than that, we thought it only sensible to better understand it by actually doing drag—which is exactly what our writer Justin Vanderstraaten did. Courtesy of Martell NCF and Becca D'Bus, of course.
Curious Sessions EP02: ASM-ARGH
First there was Watain. And now, with Rachel Chan's latest petition calling for a ban on even more metal bands, it seems like Singaporeans are still struggling to understand what the scene is really like.
Can Glory, the quiet ASMR Doctor who has never heard of metal, learn to scream and perform live with underground metal band MucusMortuary?
Year: 2020
Client: Pernod Ricard Singapore
Agency: UltraSuperNew SG
Media Partner: RICE Media
Creative Director: Shivram Gopinath
Associate Creative Director: Sy Chia
Copywriter: Ming Swee Koh / William Beale
Videographer/Art Director: Muhammad Ibnunordin aka Ihasamic!