CAN ANYONE BE
AN INFLUENCER?
Why yes, with GOMO they can.
At the height of the post-pandemic revenge travel hype, we hijacked the travel IG Stories of your friend/neighbour/relative/colleague and turned them into user-generated ads for GOMO’s travel roaming data plans.
Then, together with actual KOLs, we gave people tips on how to up their travel IGS game - creating an incentive programme to make our audience feel kinda like travel influencers.
Year: 2023
Client: Singtel GOMO
Agency: Publicis Singapore/Publicis Chemistry
AWARDS:
Gong Awards 2023
Best Use of Co-Creation & User-Generated Content: Bronze
Singapore Media Marketing Awards 2023
Best Brand Awareness: Bronze
Best Campaign with a Small Budget: Gold
Brand of the Year: Gold
Effies Awards 2023
Youth Marketing – Products & Services: Gold
Influencer Marketing: Gold
Engaged Community Marketing: Silver
Hashtag Asia Awards 2023
Best Social Amplification Campaign: Silver
Best Use of Influencer Partnerships: Silver
Best User-Generated Content: Silver